Last year, Brooks (Race Name: TheMapster) undertook the Everglades Challenge, a thrilling expedition small boat race covering...

Nearly 10% to 30% of every database has Ghosted their address, email or phone making it difficult to connect with them. Imagine a witch...

Welcome to our latest newsletter, where we're diving deep into the world of data-driven direct mail marketing. In today's digital age,...

What is Lead Scoring? Lead scoring is a data-driven approach that allows businesses to evaluate and rank potential customers based on their

Being prepared is essential to competitng in today's marketplace.

Have you ever wondered where all the phone calls come from? A Few Fun Facts! There are 30,988 Telemarketing & Call Center businesses in...

Lets face it we’ve all been there, moving is a hassle, No way around it its one of the most stressful times one could have. Did you know...

In a ‘normal year’, USPS says 20% of consumers will move to a new residence. With the pandemic added in, experts are predicting an...

A story playing out in various forms across the country Jack Smith (obvious fictitious name) sat at the desk of his upper-class suburban...

Morphing of America I recently read an interesting summary in the Wall Street Journal, by authors Dougherty, Rigdon and Overberg,...

Pulling the marketing ‘plug’ to ‘plug’ your revenue hole is a sure way to de-energize your business for a post-Corona recovery. We get...

Situation · The U.S. economy has slowed dramatically due to non-essential business closings and significant slowdowns and revenue...

Question: What does an expensive customer relationship management or CRM system; with stale data inputs and 4-day old fish have in...

An e-mail campaign hits before the holiday season and helps solve the 'honey, our kitchen needs a face-lift and fast' conundrum! Proposed...

If you're thinking about a security system, SimpliSafe takes a comforting approach, unlike other security firms that focus on fright....

Nothing says "boo" like a deflated air bag, that car won't start sinking feeling in your midsection or the repair guy taking 15 minutes...

Porsche goes all out to convince you that you're not really living unless you're driving a Cayenne. The only thing missing here is the...

Generic direct mail piece is good bedtime reading.......yawn! Assumed Target Market -Everybody in a zip code, probably with a house and a...

Spring Time (or Lime) tries to go all Amazon.com, but steps in it big-time on Instagram! Proposed Target Market: -On-line male shoppers...

In today’s day and age, there are many ways for businesses to target prospects. While direct mail sounds like a strategy from the past,...